Uchumi wa Bidhaa(Unit economics)

Jua faida yako kabla ya kuuza (Know your profit before you sell)

This calculator uses the same method taught in every Elimu+ SEE Canvas session. Fill in your numbers and find out exactly where your business stands, in Swahili and English.

Bei ya Kuuza (Selling Price)

Kiasi unachopata kwa kila bidhaa unayouza, what you receive per unit sold

Biashara (Business type)Bei moja ni nini? (What is one unit price?)
Muuza omena(Omena seller) Bei ya pakiti moja au kipimo kimoja cha omena unachouza kwa mteja. (Price of one packet or one scoop of omena sold to a customer.) Mfano: pakiti 1 = KES 20 (Example: 1 packet = KES 20)
Muuza juisi(Juice seller) Bei ya chupa moja au kikombe kimoja cha juisi unachomwuzia mteja. (Price of one bottle or cup of juice sold to a customer.) Mfano: chupa 1 = KES 70 (Example: 1 bottle = KES 70)
Muoka keki(Cake baker) Bei ya keki moja ndogo au mkate mmoja unaomuuzia mteja. (Price of one queen cake or one loaf sold.) Mfano: keki 1 = KES 10 (Example: 1 queen cake = KES 10)
Muuza mitumba(Mitumba seller) Bei ya wastani ya nguo moja unayouza. Hesabu wastani wa bei zako. (Average price of one clothing item sold. Calculate your average.) Mfano: nguo 1 = KES 200 (Example: 1 item = KES 200)
Muuza mboga(Vegetable seller) Bei kwa chungu, kwa kilo, au kwa lundo. Chagua kipimo kimoja na ubaki nacho. (Price per bunch, per kg, or per pile. Pick one unit and stay consistent.) Mfano: nyanya 1 kg = KES 80 (Example: 1 kg tomatoes = KES 80)
Kidokezo (Tip): Ikiwa unauza bidhaa nyingi, tumia bei ya bidhaa inayouzwa zaidi kwanza. Unaweza kuhesabu kila bidhaa tofauti baadaye. If you sell many items, use the price of your most common item first. You can calculate each product separately later.

Unauza kwa bei gani moja kwa moja kwa mteja? what does one customer pay you for one item?

KES
Gharama (Costs)

Pesa unazotumia kuendesha biashara, money you spend to run the business

Mfano (Example)Jinsi ya kuhesabu (How to calculate per unit)
Juisi, embe moja(Juice, 1 mango) Embe 1 inagharimu KES 30 na inakupa chupa 3 za juisi. Gharama kwa chupa = KES 30 ÷ 3 = KES 10. Ongeza kikombe (KES 5) na barafu (KES 3). (1 mango costs KES 30 and gives 3 bottles of juice. Cost per bottle = KES 30 ÷ 3 = KES 10. Add cup KES 5 + ice KES 3.) Gharama kwa chupa 1 = KES 18 (Variable cost per bottle = KES 18)
Unga, kwa keki moja(Flour, per queen cake) Unga 1 kg inagharimu KES 120 na inafanya keki 40. Gharama ya unga kwa keki = KES 120 ÷ 40 = KES 3. Ongeza sehemu ya yai, Blue Band, na makaa kwa keki moja. (1 kg flour costs KES 120 and makes 40 queen cakes. Flour cost per cake = KES 120 ÷ 40 = KES 3. Add egg share, fat share, charcoal share per cake.) Hesabu kila kitu, kisha jumulisha (Add every ingredient, then total)
Mahindi ya kuchemsha(Boiled maize, per cob) Unanunua mahindi 10 kwa KES 200. Gharama kwa bua moja = KES 200 ÷ 10 = KES 20. Ongeza sehemu ya makaa iliyotumika kupika bua moja. (You buy 10 cobs for KES 200. Cost per cob = KES 200 ÷ 10 = KES 20. Add the share of charcoal used to cook one cob.) Mfano: makaa KES 50 ÷ bua 25 = KES 2 kwa bua (Charcoal KES 50 ÷ 25 cobs = KES 2 per cob)
Omena kwa pakiti(Omena per packet) Omena 1 kg inagharimu KES 300 na inakupa pakiti 20. Gharama kwa pakiti = KES 300 ÷ 20 = KES 15. (1 kg omena costs KES 300 and gives you 20 packets. Cost per packet = KES 300 ÷ 20 = KES 15.) Gharama kwa pakiti 1 = KES 15 (Cost per packet = KES 15)
Mitumba kwa kipande(Mitumba per item) Bale 1 inagharimu KES 3,000 na ina vipande 30. Gharama kwa kipande = KES 3,000 ÷ 30 = KES 100. (1 bale costs KES 3,000 and has 30 items. Cost per item = KES 3,000 ÷ 30 = KES 100.) Gharama kwa kipande 1 = KES 100 (Cost per item = KES 100)
Kanuni ya dhahabu (Golden rule): Nunua kwa wingi, gawanya kwa bidhaa. Hesabu tu gharama zinazobadilika unavyouza zaidi, usijumuishe kodi. Buy in bulk, divide by units produced. Only count costs that increase when you sell more, do not include rent or fixed costs here.

Inagharimu kiasi gani kufanya au kununua bidhaa moja? Huongezeka unavyouza zaidi, goes up the more you sell

KES

Gharama (Cost)Maelezo (Explanation)
Mshahara wako(Your own salary) Jipe mshahara wa kudumu kila mwezi kwa kazi unayofanya, kama vile ungemlipa mfanyakazi mwingine. Hii inakusaidia kutotegemea faida ya biashara kwa mahitaji yako ya kila siku. (Pay yourself a fixed wage every month for the work you do, as if you were paying an employee. This means you don't have to rely on business profit to cover your daily needs.) Mfano: mshahara wako = KES 3,000 kwa mwezi (Example: your wage = KES 3,000/month)
Kodi(Rent) Kodi ya kiosk, duka, au kibanda kwa mwezi. Ikiwa unagawana nafasi na mtu mwingine, weka sehemu yako tu. (Monthly stall or shop rent. If you share a space, enter only your share.) Mfano: kodi yako = KES 1,000 kwa mwezi (Example: your share = KES 1,000/month)
Umeme(Electricity) Bili ya umeme kwa mwezi ikiwa unatumia umeme kwa biashara yako. (Monthly electricity bill if you use power for your business.) Mfano: KES 500 kwa mwezi (Example: KES 500/month)
Simu na data(Phone and data) Airtime au data unayotumia kwa ajili ya biashara kila mwezi. (Monthly airtime or data used for the business.) Mfano: KES 300 kwa mwezi (Example: KES 300/month)
Nauli(Transport) Nauli ya kwenda soko au kununua bidhaa kila mwezi. Hesabu safari zote za mwezi. (Regular transport to market or to buy stock per month. Count all trips in the month.) Mfano: KES 50 × safari 8 = KES 400 (Example: KES 50 × 8 trips = KES 400)
Malipo ya mtoto(Childcare) Ikiwa unalipa malezi ya mtoto ili uweze kufanya biashara, zidisha kwa siku za kufanya kazi. (If you pay for childcare to operate your business, multiply by your working days.) Mfano: KES 50 × siku 26 = KES 1,300 (Example: KES 50 × 26 days = KES 1,300)
Jumulisha gharama zote isiyobadilika, ikiwemo mshahara wako mwenyewe, kisha weka jumla moja hapa. Ikiwa huna, weka 0, lakini fikiria vizuri, karibu kila biashara ina angalau moja. Faida ya biashara si mshahara wako, ni pesa ya biashara kwa ajili ya kukua. Add up all your fixed costs, including your own salary, then enter one total here. If you have none, enter 0, but think carefully, almost every business has at least one. Business profit is not your salary, it is the business's money for growth.

Uuze au usiuze, bado inalipwa, you pay this whether you sell or not

KES
Lengo la Mauzo (Sales Target)

Unauza bidhaa ngapi kwa mwezi?, how many units do you actually sell per month?

Swali (Question)Jibu (Answer)
Ninajua vipi idadi yangu?(How do I know my number?) Hesabu bidhaa ulizouza kweli mwezi uliopita, si lengo lako, bali ukweli. Ikiwa hujui, kadiria siku ya wastani kisha zidisha kwa siku 26 za kufanya kazi. (Count what you actually sold last month, not your target, but the truth. If unsure, estimate an average day then multiply by 26 working days.) Mfano: bidhaa 5 kwa siku × siku 26 = bidhaa 130 kwa mwezi (Example: 5 units/day × 26 days = 130 units/month)
Ninatumia kipimo gani?(What unit do I use?) Tumia kipimo kilekile ulichotumia kwa bei yako. Ikiwa uliweka bei kwa chupa, hesabu chupa zilizouzwa kwa mwezi. (Use the same unit as your selling price. If you entered price per bottle, count bottles sold per month.)
Biashara yangu ni mpya(My business is new) Weka lengo lako la kweli la mwezi wa kwanza, kisha angalia matokeo ya kivunja gharama hapa chini. Je, lengo lako linafika? (Enter your realistic first-month target, then compare to the break-even result below. Does your target reach it?)
Nina bidhaa nyingi(I sell many products) Hesabu bidhaa yako muhimu zaidi kwanza. Ukielewa njia, rudia kwa kila bidhaa nyingine. (Calculate your most important product first. Once you understand the method, repeat for each other product.)
Ukweli ni muhimu zaidi ya matumaini, pata matokeo ya kweli kwa kutumia namba za kweli. Reality is more useful than hope. Get honest results by using honest numbers.
Matokeo Yako (Your Results)

Hesabu kamili ya biashara yako, the complete picture of your business numbers

Mchango kwa Faida

(Contribution Margin)

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kwa kila bidhaa / per unit

Kivunja Gharama

(Break-Even Point)

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bidhaa kwa mwezi / units per month

Faida / Hasara

(Profit / Loss)

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Uuzaji wa Kila Siku

(Daily Sales Needed)

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kufika usawa / to break even

Neno (Term)Maana yake (What it means)
Mchango kwa Faida(Contribution Margin) Bei yako TOA gharama inayobadilika = pesa iliyobaki kwa kila bidhaa. Pesa hii inayolipa gharama isiyobadilika kwanza, kisha inakuwa faida. (Selling price MINUS variable cost = money remaining per unit. This money pays your fixed costs first, then becomes profit.) Mfano: KES 70 − KES 45 = KES 25 kwa chupa (Example: KES 70 − KES 45 = KES 25 per bottle)
Kivunja Gharama(Break-Even Point) Idadi ya bidhaa lazima uuze ili ulipe gharama zako zote, bila faida wala hasara. Chini ya hapa = hasara. Juu ya hapa = faida. (Units you must sell to cover all your costs, no profit, no loss. Below this = loss. Above this = profit.) Mfano: KES 2,000 ÷ KES 25 = chupa 80 kwa mwezi (Example: KES 2,000 ÷ KES 25 = 80 bottles/month)
Faida / Hasara(Profit / Loss) Pesa iliyobaki baada ya kulipa gharama zote. Ikiwa ni namba hasi, unapoteza pesa mwezi huu. (Money left after paying all costs. If the number is negative, you are losing money this month.) Mfano: chupa 120 × KES 25 − KES 2,000 = faida KES 1,000 (Example: 120 × KES 25 − KES 2,000 = profit KES 1,000)
Faida ni ya nani?(Whose profit is this?) Faida ni pesa ya biashara, si mshahara wako binafsi. Mshahara wako tayari umehesabiwa kwenye gharama isiyobadilika. Faida hii inatumika kukuza biashara, kununua bidhaa zaidi, kutengeneza akiba, au kupanua. (Profit belongs to the business, not to you personally, your own pay is already counted in fixed costs. This money is used to grow the business: buying more stock, building savings, or expanding.) Jilipe kwanza, kisha uache faida ikue biashara (Pay yourself first, then let profit grow the business)
Uuzaji wa Kila Siku(Daily Sales Needed) Kivunja gharama gawanya siku 26 za kufanya kazi. Hii ndiyo lengo lako la chini la kila siku. (Break-even divided by 26 working days. This is your minimum daily sales target to avoid a loss.) Mfano: chupa 80 ÷ siku 26 = chupa 4 kwa siku (Example: 80 bottles ÷ 26 days = 4 bottles/day)
Hizi ni sehemu ya SEE Canvas, zana ya msingi ya mafunzo ya Elimu+. Katika programu, tunafanya hesabu hizi pamoja kwa biashara yako halisi. These are part of the SEE Canvas, the core Elimu+ training tool. In the programme, we work through these calculations together for your real business.
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Je, unataka kuelewa biashara yako kikamilifu?

Want to understand the full picture of your business? The SEE Canvas covers 12 sections, from this calculation to your customers, competition, and growth plan. Join an Elimu+ programme near you.

Hesabu hii ni sehemu ya SEE Canvas(This calculation is part of the SEE Canvas)

In every Elimu+ session, participants work through these exact numbers for their own business, contribution margin, break-even, and profit. The SEE Canvas has 12 sections in total, covering everything from your customers and competition to your daily operations and growth plan. This calculator gives you a glimpse of what the full programme teaches.

Jifunze zaidi kuhusu programu yetu → (Learn about our programme →)